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Primers Are Like Spanx For Your Face

Naaila Khan

When it comes to makeup, it’s easy to just go with the bare minimum when you’re dashing out the door in the morning, but we’re here to remind you of the importance of a primer, even – especially! – on mornings when you’re late to work and you’ve got a long day ahead of you.

Why? Because whether they’re creams, gels or powders, adding a primer to your makeup routine not only helps your foundation hold on better and last longer, but they also help with everything from the appearance of wrinkles to correcting uneven skin tone and matting down shine.

It gets tricky when you’ve got to pick one suited for you – so how do you do it?

The good thing about primers is that they’re purpose-built to suit different sets of needs; so whether your skin is dry or oily or you’re unhappy with the size of your pores or the fine lines on your face, there’s one for you; you’ve just got to match the need with the finish, if you will. There are primers that give you a dewy glow, a matte finish (for the camera, should you find yourself in front of one frequently or are just a bit of a selfie addict – no judgment) – and even a velvety one for a super natural look. There are also ones for your lashes, eyes and lips, as well!

So does it go under your foundation, or over it? Or do you just mix it all together and call it a day? It’s your choice, really. Wearing one before foundation is common, but primers work well when they’re cocktailed, too. If you’re going to do this, just make sure it contains no silicones, which can make your foundation ball up. Some tinted ones even go over your makeup for a photo-ready finish.

Bonus: on those days you can’t be bothered to layer on the makeup, just slap on primer – solo! Most of them have added benefits like tint and SPF, so they make good replacements for your BB or CC creams.

Which brings us to two things to remember: Though primers may be slightly moisturizing, it doesn’t mean you can skip good old moisturizer entirely – you need to keep your skin well hydrated. Second, slathering on too much can backfire and cause your foundation to appear chunky or chalky. Only use a dime-sized amount and blend it out starting from the centre of your face.

With that being said, here are some high performing primers, each to suit a different skin need. You’re welcome!

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