The Big Smoke

Komal Basith

I've always been wary of the idea of a cream shadow; maybe it's the weather, but there's something about it that brings to mind greasy lids and lightweight colours that inevitably end up in the crease of your eyelid by the end of the night - hardly a good look. That was before I discovered Bobbi Brown's Long Wear Cream Shadow Sticks. Here's a new range of eye shadows that means business, with smooth, creamy, blendable formulas which, once on, don't budge for hours; as in, once applied, you can pretty much forget about it until the end of the day. No touch ups, no furtive glances at every reflective surface you can find to check that it's still on. So far, these babies have seen me through a particularly sweaty session of yoga (aren't they all?), a night of partying that started at 8 in the evening and ended at 4 in the morning (don't they all? They should!) and a couple of standard 8-hour days. In each instance, they came through with aplomb, earning them instant classic status in my (understandably crowded) makeup kit.

If the staying power isn't reason enough to love them, consider this: they'll also give you an enviably smoky eye in two steps. To see what I'm talking about, swipe any of the darker shades onto your eyelid just above the lashline (meanwhile, the lighter shades work great as a highlighter). Using a fluffy blending brush (use the Bobbi Brown Smudge Brush, which was built expressly for this purpose), blend (blend, blend) the shade up to your brow bone, and voila! Hello smokey eye! Bark, which Bobbi used on Katie Holmes in the video above, is a particularly beautiful shade, one that works beautifully on brown eyes too (more on that soon). For a quick tutorial, have a look at makeup guru Lisa Eldridge's latest video below, in which she demonstates how to use the Cream Shadow Stick to get a smokey eye in less than three minutes. 

It only took a couple of dalliances, but I am now a bona fide cream shadow convert. What's that they say about books and covers?  




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