It’s no surprise that the words ‘miracle hair treatment’ usually induce eye rolls amongst even the most experimental beauty aficianados, because most of them turn out to be duds.
However, there might just be something to the latest hair fix-it-all after all. So what’s this new treatment celebrity colourist Tracey Cunningham calls ‘the best thing that’s happened to hair in a long time’? It’s Olaplex – a treatment that repairs the internal follicular bonds that break when hair undergoes repeated chemical processes, like colouring.
The mastermind behind the treatment is chemist Craig Hawker, who otherwise spends his time researching molecular engineering; but when beauty industry entrepreneur Dean Christal asked him to come up with a game changer that would prevent hair damage from chemical treatments, Craig got cooking – and that’s how Olaplex was born. Overnight success followed soon after, with over 7,000 salons around the world stocking their shelves with the stuff as soon as it launched.
So how does it work?
Olaplex reduces hair damage while colouring to as close to zero as currently possible, making your hair act like no chemicals ever touched it in the first place. The key is in preventing breakage, which usually occurs when oxygen reacts with the sulfites in chemicals such as bleach. Olaplex stops this breakage in its tracks, and get be mixed with hair colour to reduce the damaging effects of an in-salon treatment, or as a standalone hair treatment.
The process is as easy as 1, 2, 3 – literally. Currently available exclusively as an in-salon process, it starts with product No. 1, the Bond Multiplier, which is mixed with the lightener and applied to the hair while the colour is processing. Product No. 2, the Bond Perfector, is applied after the colour is rinsed, to make sure the hair’s bonds are set in a perfect chain. And the best part? Product No. 3, the take-home product which you can comfortably use between salon visits, or alone as a damage repair treatment. (Tip: Use it as a mask on damp hair before you shampoo at least once a week – it’ll do wonders.)
The negatives? There aren’t really any, except for the fact that there hasn’t been much scientific analysis to prove this stuff works – most of the testing so far has been done by real-world stylists. And if their instant approval is anything to go by, it’s safe to say we’ve finally got a gamechanger worth the name on our hands.