Like many girls in the early noughties, I spent most of high school wearing my ultra-straight hair down in a centre part, artfully (or so I thought) obscuring my profile in a sheet of hair in a bid to imitate the cool girls of the time - Mena Suvari, Gwyneth Paltrow, all the girls from All Saints. Ah, the noughties! Then one day, just to switch things up a bit, I wore it up in a high bun and a girl from a grade above me remarked that I had ‘good cheekbones’. Cheekbones! I didn’t even know they were a thing, let alone something you could classify - turns out they are, and you can. High, well-defined or ‘good’ cheekbones impart an illusion of balance to the face - hence the perennial beauty obsession with contouring. Contouring the face - or shading it in to give the illusion of a more defined jawline, hollower cheeks and higher cheekbones - slims a face down (a godsend for the slightly more rounded of visage like I, ‘good’ cheekbones or not) and is, as far as makeup tricks go - well, tricky. You’re essentially painting streaks of colour that are at least two shades darker than your natural skin tone onto the sides of your face - with great results when done right but, if done wrong, could end up having you look like a zebra. Wendy Rowe gave me a couple of foolproof tips on contouring cheekbones backstage at Burberry recently and now, Charlotte Tilbury has a video in which she demonstrates much of what Rowe said about successful contouring - namely, suck your cheeks in, apply colour and blend, blend, blend.